The mark is the first step to identify a product and differentiate it from the others.
The mark is composed of the name and the logo.
The name is the part which sounds and the logo is the graphs used to represent it.
The logo's main aim is to reflect the philosophy of the mark, product or firm which represents, distinguishing it among the competence and resulting easy to remember.
The creation of a corporate image starts from the logo.
From that, all business papers as well as those aspects where is necessary that the firm's image is present is developed.
A favourable image aimed to the consumer and distinguishing the company among the others is so created.
All companies, those that start in business as well as those already in the market, need an efficient tool to attract potential clients to the firm.
One of these tools is a good, clear, concise and with an attractive and different design catalogue, which promotes the firm's image.
A good catalogue requires a close co-operation between the firm's staff and the agency in charge of its design in order to get perfectly co-ordinated texts and graphics.
It is the only way of achieving successful objectives.
All businesses should define the whole of their activities in writing.
Unfortunately only Franchises do that due to the fact that have to sell their business to people who know nothing about it and convince them about the good and profitably of obtaining it.
Working manuals explain the activities to be done for a daily and steady progress of the firm.
So they have to be done in a way that their content is the most important thing, always provided that keep an image in consonance with the firm's philosophy and identity.
The place where the firm carries out its activity, well to the public or not, is a decisive factor for business success.
In both cases, is in this space where stay together, for eight hours as a minimum, a number of people who have to feel comfortable and identified with the firm in order to achieve the best performance.
In case that the place is going to be visited by the clients, integration between space and firm's mark and philosophy must be total. Furthermore each activity to be developed at this place has to be particularly studied for achieving the best distribution of the space.
Time when being present in Internet was a basic need has gone.
Nowadays, it is considered one more task to afford at creating and developing a firm.
Internet is an endless world, at the 40%25 of its potential possibilities but very important as far as prestige and modernity that being present in the net are concerned.
A lot of different ways can be used at creating a web site.
However, the most important thing is to reflect very precisely the firm's image and main activity, the closest as possible to ordinary people as they are the main visitors to the firm's web site.
All marks interested in expanding their businesses as a Franchise find essential our design and publishing agency work.
Its method is as follow:
Depending on the business you are dealing with, the most appropriate media for advertising that you are looking for prospective Franchisees will be selected (the advertising fee is not included).
Advertisements will include a telephone number of our agency, every call will be there received and so we can also create a record with all telephone calls received.
In order to register all these calls, cards with all data of people interested who call will be filled with and kept as part of the record.
Everyone interested will receive the project basic information by post and e-mail. The following will be sent:
Furthermore those interested will be offered the visit of someone specialised from the main office in order to provide further information.
Afterwards, they will be called by the agency for knowing their impressions about franchising.
If they are not very much interested in it, we will keep them in a list for calling two months later for the last time.
In case they would be interested again, our task would end, putting the prospective Franchisee in touch with the Franchisor.
Nowadays the media is the fourth power in the world.
So it is essential to be as present as possible in the most important papers as well as in the magazines displayed everywhere.
All firms, and specially Franchises, generates information, dataÖ daily, some of it really newsworthy.
The work to be done for these news to reach the appropiate media has to be constant, keeping a close relationship with them and sending information regularly.
The material published will be compiled and sent to the firm in order to create a media dossier very useful for its implantation in the market.
Advertising is essential for a firm's development as, thanks to it, more sales are generated.
This is the main point but there are another and not less important ones such as getting a favourable image of the product as well as of its selling firm, increasing the mark's knowledge and giving prestige to the firm.
The aim of advertising is achieving a considerable social acceptance of the firm, getting a lasting affectivity between the firm and the public.
This implies to purchase a determined product instinctively, without really knowing what for.
In order to achieve a very good advertising campaign is essential to know very precisely the firm and its goals, i.e., to analyse its strength and deficiency in order to reinforce one and hidden the other.
Regarding Franchising, an advertising campaign will take place when and where a new Franchise is opened.
Furthermore other campaigns will be held for attracting new clients and reinforce those already in the market.
The advertising graphic design requires so care or even more as the other tasks, as this is the point that comes into direct contact with the objective public and the one that has to convince of the campaign's aim.
Every advertising campaign requires the design of originals, depending on what are they intended for.
These originals should be designed according to the mark's corporate image.
Originals intended for ads campaigns are radio spots, newspapers or magazines' advertisements, etc.
The number of fairs in Spain increases considerably every year.
The activity that takes place there as well as the business volume it may generate is enormous.
Commercial fairs offer many advantages such as the presence of a numerous, objective and high quality public with a positive disposition to shown products and who personal communication can be established with and also exhibitions can be displayed.
However a disadvantage must be taken into account: the number of exhibitors. So it is essential to be different from the others, both inside and outside the fairground, attracting visitors' attention to our stand.
In order to achieve this goal we must count on a specialized company which designs and creates a different, attractive and imaginative stand, reflecting at the same time the firm's philosophy as well as the image it wants to offer to the public.
